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Forum WeHo (8406 Melrose Ave) is currently open. Today we close at 7:00 PM • Make an appointment

About Us

Image of the Forum Store

We’re here to connect people with brands that share the same ethos.

Forum was launched by experiential retailer b8ta in 2019. Using the “Retail as a Service” model pioneered by b8ta, Forum offers brands the opportunity to create their own experiences, while providing the modern consumer a place to discover and develop meaningful engagements with like-minded companies.

Emphasizing local makers and fashion rooted in quality, design, and sustainability, Forum takes every opportunity to dive deeper into a brand’s own story, using the entire shopping experience, from social media to dressing room, to highlight values and impact. Expert staff are trained on every product, acting as a human extension of the brands themselves.

The first Forum store opened in West Hollywood, CA with plans to expand in 2020.

Image of the Forum Location

Forum on Melrose.

Forum WeHo opened on November 15 on Melrose Avenue in Los Angeles. Our 900 square foot space features lifestyle and fashion brands, many of whom are local and grounded in sustainable, high-quality fashion.

8406 Melrose Ave
Los Angeles, CA 90069

Monday - Saturday: 11am — 7pm
Sunday: Noon — 6pm

Forum

  1. 1Away
  2. 2Indochino
  3. 3NARS Cosmetics
  4. 4Theory
  5. 5Clare V.
  6. 6Linda Farrow
  7. 7Glossier
  8. 8Marc Jacobs
  9. 9APC
  10. 10Outdoor Voices
  11. 11Alfred Coffee
  12. 12Equipment

Forum in the press.

Retail Dive logo

Store concept, b8ta, expands into fashion, lifestyle.

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WWD logo

b8ta announces ‘Forum,’ enters into fashion and lifestyle categories.

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Adweek logo

b8ta is moving beyond consumer electronics and entering fashion & lifestyle.

Read More
Glossy logo

‘Fashion is the logical next step’: How retail service companies are aiming to differentiate.

Read More

Join us.

As a part of the Ark network of brands, we’re building a better retail experience for the most innovative fashion labels. Our team is full of extraordinary thinkers, creators, builders, early adopters, and rule-breakers.

We’re growing and we’d love to meet you.

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