All Mies came to life when Walmir Luz became aware of how brands were substantially marking up products based on design: an exploitation tool used to justify massive retail profits. With a background in design, Walmir saw an opportunity to use his skills to revolutionize the retail industry. He partnered with Philip Paul to develop a business strategy that could achieve great products with high-quality standards without the infamous premium price tags. Today, the All Mies brand offers internationally acclaimed designs with high-end materials at a fraction of the price of our competitors. We believe that great design is for everyone, so we aligned vision with action and made it possible!